It seems that the latest version of the program comes bundled in a ZIP archive. You need to unpack the archive to start the installation process. If you don't have a tool for this job, use 7-ZIP. After you extracted the file, double click on Setup.exe to launch the installation wizard. However, to use the program on your OS, you need to download the compatible drivers. You can find all the download links for program and drivers on the official website.