We have just got a 42" LG Smart TV. How do I find the ITV Player?
The ITV Player is a part of the NowTV box application. You can't install it in your LG Smart TV because the Smartworld doesn't have it available. The NowTV forum users and officials explain this problem in detail. You will either have to contact ITV developers or the LG manufacturer. There is no date available as a release for this application.
Browse NowTV forum: http://community.nowtv.com/t5/LG/ITV-Player-on-Now-TV-on-Smart-TVs/m-p/214767#M1697