No, VSR Shape will not help you convert black and white .pdf pictures to .3dm files. The software enables you to create and modify "Class A" shapes. However, in order to transform the .pdf file to .3dm, I suggest you try 3DM Export for Acrobat. It is a tool developed by Sycode that acts like a plugin for Adobe Acrobat. Once you open your PDF file in Adobe Acrobat, you can directly export it to 3DM from the 3DMExport menu:
Unfortunately, there isn't any method to insert the .xlsx cells as a group in Rhino 3.0. I suggest you contact the Rhino developers for further information.