Importing a C4D software into 3DS Max is not possible. At least in version 8, 9, 10 it wasn't possible. The method which works best is to use a 3rd party software which allows you to import the C4D file with export to 3DS capability. One of this software is listed and reviewed on Software Informer and it is called MilkShape 3D. It is known for its large file support. You can use it to import your file and then export it to 3DS Max format.
Use the import function built into the main menu and select your image then use Export/Save as.. and choose the output format you please and you're done!