You receive this error because you're trying to run the program on a computer with 64-bit architecture. In order to fix the issue, right-click the program's launcher, select Properties, and open the Compatibility tab. Check Run this program in compatibility mode for box and select Windows XP from the drop-down list. After that, press Apply, OK, and then run the program using Administrator rights. If you still have problems, I recommend that you apply the solution that you can find on the official forum.