There could be multiple causes for this error, but in most of the cases, a simple re-installation should do the job. The error indicates that something is wrong with the application, therefore it can't start properly. Secondly, install the latest version of VisualRuntime C++.
You can get the latest RunTime from the Microsoft's website.
If you still encounter errors, contact the developer of this application using the following contact form: http://support.geek-tech.org/contact.php