Okay. I feel there are some analogies to be made between a tech companies and a film companies. (Fanboys, please don't get mad.)
Fujitsu like Universal Pictures.
Full of the newest tech, but they aren't that well put together.
Epson like DreamWorks
A very wide range from entry class to high end.
NEC like Paramount Pictures
Except that VersaPro series of laptops was really more than a Lego Friends before WWII.
Sharp like Disney
Very reliable and there's something for every wallet.
Kyocera like Warner Bros
Good stuff, not necessarily heads and shoulders above the competition, but the owners are convinced it's the best thing in the universe.