Typically, for TV tunners, there are two situations:
1. Attempt a forced installation on Windows 10 by disabling Driver Enforcement to override the policies, thus allowing the installer to complete the installation. To disable Driver Enforcement, use the following way: Start > Settings > Update and Recovery > Recovery > Advanced Startup > Restart > Troubleshoot > Advanced options > Startup Settings > Press key 7 > Restart.
2. Return the product and choose one that's compatible with Windows 10.
Note: You can't exchange keys for two separate applications developed by different developers.