The PrintMaster Platinum 16 is an application developed to run only on Windows 98, Windows Me, Windows 2000, Windows XP and possibly Windows 7 through compatibility. In Windows 10, you can try this as well, but it's impossible to say if it will work or not, therefore you will have to acquire a new version that is compatible with the Windows 10 operating system.
There is a new version on the following website: http://www.broderbund.com/p-860-printmaster-v7-platinum.aspx
Note: If you scroll to the bottom of the page on the website I linked above, you will also see the system requirements.