This happens because the software might not be compatible with Windows 10. Based on the information found on Amazon, the software/CD is only compatible with Windows XP, Windows Me, Windows 2000, Windows NT, Windows 98, Windows 95. At that time, Windows 10 wasn't available for installation, so compatibility was questionable.
I recommend applying a compatibility tweak to Windows XP. Locate the disc in My Computer and right click it. Select Explore then right click the setup package and choose Properties > Compatibility. Choose Windows XP and tick the Run as Administrator as well.