ASUS GIFTBOX Desktop is considered to be bloatware (applications installed by the manufacturer). The ASUS GIFTBOX Desktop is an application that recommends other programs to be installed that are suitable for your computer. You should remove it as soon as possible because the functionality of the laptop won't be affected, instead you will see performance increase (1-2 %).
Use Revo Uninstaller to get rid of the application permanently. Download the application, locate the Asus Giftbox and then select Quick Uninstall.